Ironing clothes does not seem to have moved on in decades. Think about those old kid’s books from the 1940’s with mum ironing in front of a coal fire, while the kids played in the garden. Nothing has really changed…
We constantly try to improve our lives through exercise, diet, education, and travel yet that piece of plastic and hot metal continues to tie us to a rather unhappy past.
Left behind in the ark
Other household goods have advanced and have adapted to our modern lives.
Fridges can now tell you when you need more yoghurts or if you have left the door open again whilst grabbing a midnight snack. You can turn on your heating by simply using your phone whilst you shiver and shake on the way home from work. You can even talk to your washing machine, but don’t believe a word they say, it’s all a spin.
The iron itself has evolved, but in reality, nothing has been revolutionized. They create more steam (great for condensation, no doubt) and have much better temperature control – although, you are still left fuming. However, you are still on your feet, on your day off, watching that pile slowly, very slowly, dwindle in front of you.
Time to clock off
As a society, we are time poor. It’s unbelievable that Sunday afternoons are still filled with dread as that pile of ironing evilly stares at you. Sundays should be about lie-ins, reading the paper, tucking into a big Sunday lunch then crashing down in front of the TV to watch your favourite team lose, again.
Let’s get shirty
There is an alternative to doing the ironing yourself and that is to take it to a launderette. But let’s put that into some financial perspective. Yes someone else does the work for you but it can seriously damage your pockets.
Let’s take Dave and Hannah for example, he works in the city, she works in corporate PR. They each go through a shirt a day. Let’s say each shirt costs £2.50 to iron down the road. That’s £25 per week. Multiply that by 48 (they need some time off, don’t they?) and that’s a whopping £1,200 per year on looking dashing for the office. And this doesn’t even cover their kids’ uniforms…
Help is at hand
For people with mobility issues, ironing continues to be problematic. There are low based ironing boards that people can use sitting down and there are cordless irons which make movement a lot easier. However the entire process still takes up a lot of time, can be very uncomfortable for a lot of people and it is still ironing…
So rather than evolve ironing we wanted to come up with something that would completely eradicate it. We want better TVs because we enjoy the experience, we want amazing dishwashers as it means we don’t have to wash up at all, but who really just wants a better iron?
If you feel the same as we do when it comes to ironing, then register on our homepage to stay updated on effie’s progress.