effie is a new domestic appliance that irons your clothes for you. Hang your clothes up straight from the washing machine, click go, look smart. It’s as simple as that, so why beat around the bush.
We are a small group of five engineers and an intern, and we think ironing sucks. It takes ages, it’s hard to do well and it’s a waste of time. We don’t want to do it anymore, so we created effie. Now, you won’t have to either.
effie will be the world’s first domestic automated ironing machine and we can’t wait to bring it to you. With 1,000’s of drawings, prototypes, and an electrocution, the evolution of effie has been a journey with more plot twists than Harry Potter. Join us for the next chapter!