One very exciting update we have, is to let you know about our discussions and negotiations with some of the world’s biggest appliance manufacturers with a view to partnering with them! These partnerships would involve aligning our brands, competencies, and resources to manufacture and get your effie to you wherever you are in the world. We aren’t allowed to tell you too much about the specifics just yet, but this is huge for us, so we wanted to keep you in the loop. It means that our path to distributing and servicing effie in all of our markets would be significantly de-risked, and can ensure we fulfill our goal of reducing the time and effort you spend on your ironing.
The scale of these companies and their regulatory requirements means that we have had to revise our rollout schedule over the coming years. Unfortunately, it means that the first effies are not going to get to you as soon as we originally forecasted, but this arrangement means that we will expand globally much faster.
This initial release delay is regrettable and we’re sorry to those of you so eagerly awaiting the product. However, it’s hard to overstate how much closer this takes us to achieving our mission, so we are extremely excited.
We’re also currently in talks regarding direct investment into effie, which will enable us to carry out internal expansion, hiring more staff and allowing us to speed up development!